Despite this, the iPad Mini 6 is not only the most exciting product Apple has launched this year, but it is one of the most exciting new products that Apple has released in years, period. It belongs in a class of other groundbreaking Apple products, such as the current-generation M1 iPad Pro and the Apple Silicon M1 chip itself that powers its new Macbook and Mac Mini line.
Why is it the most exciting new product in years? Because it is powerful enough to be the one and only Apple device that a large group of customers will ever need. And the biggest chunk of that customer base? The demographic group referred to as Generation Z, “Zoomers,” or “digital natives.” These people were born between the mid-1990s and the early 2010s, so up to about 26 years of age.
As a Gen-Xer, who is turning 52 this month, if I had to be stuck with only one Apple device, the iPad Mini 6 with 5G is the device I would pick – my “desert island device.”
That’s assuming I didn’t need an Apple Watch (which I do), and I was work-issued another device (such as my Macbook), and I had no access to a television with another streaming device attached to it.
You’d have to be willing to carry it in cargo pants, in a jacket with big pockets, or a decent-sized pocketbook, backpack, or messenger bag (for my iPhone 12 Pro Max, I do), but I expect that’s still a very large demographic.
If I were the type to live in a small, one-bedroom, studio apartment or a college dormitory, or my mobile data plan was my primary internet access method, supplemented with public Wi-Fi (such as a college student) the iPad Mini 6 with 5G, which costs $649 for the 64GB and $799 for the 256GB model, pretty much would do everything I would ever need.
