Also: How to create your first Lemon8 post Lemon8 is not a new app; it’s just new to US social media users. Still, a week after it blew up, the app is number one in the App Store for lifestyle apps. The number one spot in this category is a big jump from an app that never reached the Top 200 Overall Charts in the US prior to last month, according to TechCrunch. Also: TikTok bans explained: Everything you need to know Online – specifically on TikTok – social media influencers have described the app as if “Instagram and Pinterest had a baby,” with each influencer echoing the words of another. And a report from the New York Times confirmed that ByteDance paid influencers and gave them specific guidelines to post on the app and promote the app. The top trending topics on the app are fashion, beauty, food, wellness, and travel. Under each topic are suggestions, recommendations, get-ready-with-me style videos, and perfectly curated, aesthetically pleasing content. Also: Twitter moves free users to the spam folder and makes a risky bet on its future Fashion influencers on Lemon8 can “tag” where they bought their clothes and how much they cost. Lemon8 is most akin to Instagram in that the content created on the app aims to influence you to buy something to be more similar to your favorite influencer. Instagram is notorious for “contrived spontaneity,” or the idea that a perfect moment or photo occurred naturally. Spectators are now more aware that most content on Instagram is edited or staged in some way, which has recently driven some users away from the app. But those who enjoy aesthetically pleasing content can find it on Lemon8, free of the things they don’t like about Instagram’s interface. Also: How to go live on TikTok (and how it can earn you real money) But if Lemon8 soars in popularity, its fate will be at just as much risk in the US as its sister company TikTok. Lemon8’s success in US markets can do one of two things: push creators to lobby politicians to block legislation that would ban TikTok and Lemon8 or encourage the government to act quicker. Recently, the US government has proposed legislation that would effectively ban Chinese social media sites in the US, citing national security concerns. Last month, US House Speaker Kevin McCarthy told NBC News that the House “will be moving forward” with legislation banning apps owned by foreign companies. Also: Looking for a less toxic TikTok alternative? This could be it Lemon8 is already popular in Japan and Thailand, where Little Red Book is less dominant in the lifestyle app sphere. Influencers on Lemon8 can link their TikTok and Instagram accounts to broaden their social media reach. There aren’t any popular influencers on Lemon8 right now, but many micro-influencers are on the app – influencers with 900-3,000 followers on Instagram or TikTok. Most of the posts on Lemon8 have #Lemon8partner at the end of the caption, signaling that Lemon8 paid creators to start posting on the app to manufacture the platform’s popularity. The same influencers also took to TikTok to tell their audiences to join Lemon8. Lemon8 leans more toward influencer marketing than TikTok, which leans toward content creation. Like Instagram influencers, Lemon8 influencers will probably be paid by a brand or company to wear their clothes or promote their products to sell a specific aesthetic or lifestyle to audiences. Also: The best Twitter alternatives TikTok creators typically have a niche that they play into to engage their audience. That niche can range from cooking, dancing, comedy skits, educational content, or just showcasing their personality. But TikTok influencers can convince their audience that their content is more natural since it’s in video format. On TikTok, some creators are paid to market products or market a product to achieve a particular lifestyle. But most TikTok creators make money based on how many views their videos or live streams receive. But as the app increases in popularity, some creators want people on the app to be authentic with their followers, dissociating from the perfectionist nature of social media. Other creators opt to recreate the content they post on TikTok by creating short videos about topics that fall outside the fashion, beauty, or wellness topics on Lemon8. If the content does well on TikTok, why not feel out the audience on Lemon8? Also: ChatGPT is coming to Snapchat. Just don’t tell it your secrets For now, it seems that big-name creators with millions of social media followers haven’t migrated to Lemon8. That could be for a few reasons: Lemon8 won’t formally launch in the US until May. The Lemon8 app is currently available for download, but maybe top creators are gearing up for the official launch. Another reason popular creators aren’t on Lemon8 could be that it’s unclear how creators can monetize their content on the app. Marketers could be hesitant to invest in Lemon8 because of its ties to ByteDance and the volatile relationship the company has with the US government. Lemon8 is in its infancy but has the potential to be a prominent contender in the US social media market. Some creators hope that being an early adopter will give them an edge in the app’s monetization policy once it officially launches.
